Marketing people tend to get very excited about their paid campaigns. And rightly so – they cost money. But what if you don’t have a marketing budget any more…? Or, even if you had a budget, there may be a good argument for not doing paid advertising right now…? If you’ve been relying on paid …
This post will give you an overview of how content marketing and organic search can benefit your business. It’s based on a Twitter thread I did recently about how content marketing with some SEO can help drive traffic to your website. The thread was designed for for business managers/owners with ‘extra time’ on their hands …
How Does Content Marketing Boost Organic Search Traffic? Read More »
Getting your business ranked on Google This blog post is about getting your business on Google without a website. It is not a how-to guide but more about making the case for using Google My Business. I will include some links to sources of info at the end of the article that will help you …
All the older articles published before this post are from my freelancing days. When I get a chance I’ll be taking a good luck at each article, updating it and republishing it. I’ve left them there as a reminder of my humble beginnings. If there’s anything, in particular, you’d like me to cover drop me …
Building Your Brand Online Making Connections Sometime in March this year (2017) a received a LinkedIn connection request from Mark Kelly. He followed best practise by having a personal message included in the request; straightaway I thought this was going to be interesting. If someone takes the time to write a personal …
Social Media Summit Podcast The Social Media Summit returns in 2017 to Croke Park, Dublin on the 11th and 12th of April. I attended last year’s Summit and I thought it was brilliant. So much so that I reached out ot the organisers to see if I could be involved in this year’s event. I …
UPDATED: Social Media Summit Podcast Series 2017 Read More »
The Ultimate List of Social Media Tools The internet is rife with social media tools lists. Quite often these listicles feature the same tools. No doubt you’ve probably tried all or most of them. But, sometimes those tools don’t sit right with you. There’s just one feature too few or too many. You need …
In my last blog post (How to Generate Quality Content Ideas) I discuss ways to create powerful content of your own. I finished off the post by saying Content is the life blood of your digital marketing campaigns. It is your website’s oxygen. You can only survive without it for so long. Supercharge your …
Supercharge your Social Media – Use a Content Curation Strategy Read More »
In the future everyone will be famous for 15 seconds This is a reproduction of my Congregation 2016 blog post. You can view the original post on Congregation.ie HERE Fádo, fádo Thirty something years ago in the primary school yard I would regularly have the same conversation with friends… ‘how cool …
In the future everyone will be famous for 15 seconds Read More »
Social Media Stats from Skilled.co Have you ever pondered a work problem and BOOM… as if by magic and email lands in your inbox with the solution? Well, it happened to me a week or so ago. I’m working with a reasonably large company on creating a digital strategy for their traditional business. …
One of the greatest benefits of the internet and social media is how easy it is to communicate and break news stories as they happen. Equally, one of the biggest challenges of the internet and social media is how easy it is to to communicate and break news stories. For you and I, readers of the …
NFL teams show real creativity to battle coverage blackout Read More »
Having a blog is a great for lots of reasons… Until you sit down at the keyboard and realise you are totally out of quality content ideas. Now your blog feels like the proverbial millstone around your neck. It doesn’t have to be that way. With a little thought and planning you can generate some quality content …
Do you know who you are targeting with your content? In the very early days of 4th Level Digital Media I met a lawyer at a networking event. Their law firm would be considered a small/medium sized practice but had grown significantly since set up a few years previous. During the discussion the …
The need for eye catching visual content has never been more important. Take your high speed Twitter timeline. If the average half-life of a tweet is somewhere around 20 minutes, you need to stand out immediately. Plain old text is not going to cut it anymore. You need eye catching visual content to make a real impression. Over …
Increase your social reach with eye catching visual content Read More »
This post aims to help you choose your social media network. In reality, you’ll probably need to pick more than one. I thought it was a good follow on to an earlier blog post – The State of Social Marketing in 2016 from Simply Measured In this post I look at some social networks in …
Seattle based digital agency, Simply Measured released their ‘2016 State of Social Marketing Report‘ last week. I found the 2015 version very helpful, so I was delighted to see the report out again this year. After the first pass of the 46 page report a number of things jumped out at me. The State …
The State of Social Marketing in 2016 from Simply Measured Read More »
A perfect post for Social Media Is there such a thing as a perfect post for social media? I think Woody Allen probably summed it up best… ‘80% of success is showing up’ While it is important to try and find you’re posting ‘sweet spot’ for each social network, in reality you need to post multiple …
How to create a perfect post for social media marketing Read More »
Using Social Media for Small Business The company budget, or lack there of, can be a huge constraint when you are starting out in business. Even if you’re established a few years and making some profits do you really want to plough it into advertising when you’re not sure if you’ll get a …
Listening to Social Media A few weeks ago I was playing with the idea of creating some content on social listening. Then, scrolling down through my Twitter feed I noticed someone I follow inquiring whether a Premiership football game was going to be screened in a particular pub. The tweeter didn’t @mention the pub in the …
Smart listening to social media will really help your business Read More »
Optimize Your Social Media Profiles In the real world you often hear things like ‘You’ll never get a second chance to make a first impression’. That’s why it’s so important, especially in a business encounter or meeting that you put the proverbial best foot forward. This means you also need to optimize your social media …
8 Tips on how to Optimize Your Social Media Profiles to drive engagement Read More »
