Building Your Brand Online Making Connections Sometime in March this year (2017) a received a LinkedIn connection request from Mark Kelly. He followed best practise by having a personal message included in the request; straightaway I thought this was going to be interesting. If someone takes the time to write a personal …
Social Media Summit Podcast The Social Media Summit returns in 2017 to Croke Park, Dublin on the 11th and 12th of April. I attended last year’s Summit and I thought it was brilliant. So much so that Ireached out ot the organisers to see if I could be involved in this year’s event. …
UPDATED: Social Media Summit Podcast Series 2017 Read More »
The Ultimate List of Social Media Tools The internet is rife with social media tools lists. Quite often these listicles feature the same tools. No doubt you’ve probably tried all or most of them. But, sometimes those tools don’t sit right with you. There’s just one feature too few or too many. You need …
In my last blog post (How to Generate Quality Content Ideas) I discuss ways to create powerful content of your own. I finished off the post by saying Content is the life blood of your digital marketing campaigns. It is your website’s oxygen. You can only survive without it for so long. Supercharge your …
Supercharge your Social Media – Use a Content Curation Strategy Read More »
In the future everyone will be famous for 15 seconds This is a reproduction of my Congregation 2016 blog post. You can view the original post on Congregation.ie HERE Fádo, fádo Thirty something years ago in the primary school yard I would regularly have the same conversation with friends… ‘how cool …
In the future everyone will be famous for 15 seconds Read More »
Social Media Stats from Skilled.co Have you ever pondered a work problem and BOOM… as if by magic and email lands in your inbox with the solution? Well, it happened to me a week or so ago. I’m working with a reasonably large company on creating a digital strategy for their traditional business. …
One of the greatest benefits of the internet and social media is how easy it is to communicate and break news stories as they happen. Equally, one of the biggest challenges of the internet and social media is how easy it is to to communicate and break news stories. For you and I, readers of the …
NFL teams show real creativity to battle coverage blackout Read More »
Having a blog is a great for lots of reasons… Until you sit down at the keyboard and realise you are totally out of quality content ideas. Now your blog feels like the proverbial millstone around your neck. It doesn’t have to be that way. With a little thought and planning you can generate some quality content …
Do you know who you are targeting with your content? In the very early days of 4th Level Digital Media I met a lawyer at a networking event. Their law firm would be considered a small/medium sized practice but had grown significantly since set up a few years previous. During the discussion the …
The need for eye catching visual content has never been more important. Take your high speed Twitter timeline. If the average half-life of a tweet is somewhere around 20 minutes, you need to stand out immediately. Plain old text is not going to cut it anymore. You need eye catching visual content to make a real impression. Over …
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