choose your social network

Tips to choose your social media network

This post aims to help you choose your social media network. In reality, you’ll probably need to pick more than one. I thought it was a good follow on to an earlier blog post – The State of Social Marketing in 2016 from Simply Measured In this post I look at some social networks in Read more about Tips to choose your social media network[…]

state of social marketing

The State of Social Marketing in 2016 from Simply Measured

Seattle based digital agency, Simply Measured released their ‘2016 State of Social Marketing Report‘ last week. I found the 2015 version very helpful, so I was delighted to see the report out again this year. After the first pass of the 46 page report a number of things jumped out at me.       The State Read more about The State of Social Marketing in 2016 from Simply Measured[…]

How to create a perfect post for social media marketing

  A perfect post for Social Media   Is there such a thing as a perfect post for social media? I think Woody Allen probably summed it up best… ‘80% of success is showing up’ While it is important to try and find you’re posting ‘sweet spot’ for each social network, in reality you need to post multiple Read more about How to create a perfect post for social media marketing[…]

social media for small business

Using Social Media for Small Business

  Using Social Media for Small Business   The company budget, or lack there of, can be a huge constraint when you are starting out in business. Even if you’re established a few years and making some profits do you really want to plough it into advertising when you’re not sure if you’ll get a Read more about Using Social Media for Small Business[…]

Smart listening to social media will really help your business

Listening to Social Media   A few weeks ago I was playing with the idea of creating some content on social listening. Then, scrolling down through my Twitter feed I noticed someone I follow inquiring whether a Premiership football game was going to be screened in a particular pub. The tweeter didn’t @mention the pub in the Read more about Smart listening to social media will really help your business[…]

optimize your social media profiles

8 Tips on how to Optimize Your Social Media Profiles to drive engagement

  Optimize Your Social Media Profiles   In the real world you often hear things like ‘You’ll never get a second chance to make a first impression’. That’s why it’s so important, especially in a business encounter or meeting that you put the proverbial best foot forward. This means you also need to optimize your social media Read more about 8 Tips on how to Optimize Your Social Media Profiles to drive engagement[…]

social media automation

Want to boost your engagement? Use these social media automation tools

Social Media Automation   Social media automation provides a powerful means for businesses to create and engage an audience. To help you attract an audience you need to post relevant, interesting information. However, it can’t be all your own stuff all the time. There’s nothing worse than someone talking about themselves non-stop and the same applies Read more about Want to boost your engagement? Use these social media automation tools[…]

Use these free resources to create powerful images

We all know the saying…   ‘A picture is worth a thousand words’   But for content creators and social media managers, its not that simple. We can’t just dive into Google images and save off the best images; we have to be conscious of copyright issues. If we hire a professional photographer or designer to Read more about Use these free resources to create powerful images[…]

social media etiquette

The Coffee Shop approach to using Social Media

Social Media etiquette   Do you remember the time you came up with this game changing sales idea? It was sooo simple. You bust into the coffee shop across the road from the office, walked into the middle of the floor and shouted… “My product/service/gadget is amazing. Get it HERE…NOW!” The reaction was overwhelming. The Read more about The Coffee Shop approach to using Social Media[…]

#SMSummitIRL Day One Recap – Part 2

  This post is about the second half of Day One at the Social Media Summit. It’s not essential you read Part One but if you’d like to, here it is PART ONE.   Conversion | Louis Grenier   Louis’s session was probably my favourite from Day One. A number of speakers would discuss the topic Read more about #SMSummitIRL Day One Recap – Part 2[…]