“Our greatest fear is not that we are inadequate… “
Social media has undoubtedly made our lives easier and more interesting. For some people it’s a necessity in their daily routine. Before getting out of bed, the device is in hand checking the preferred social feed.
For others being online is overwhelming. They can’t get past the fact that you are so accessible. Anyone from anywhere can see what you’re posting and comment. There are also the privacy issues; what are they doing with your data? Maybe it all comes down to confidence; what have I got to say anyway. And who wants to hear it really?
At the end of the day, its down to personal choice. You can survive offline and away from social media.
However, I would strongly encourage everybody to claim their piece of internet real estate, especially if its for your business or brand. If done correctly and responsibly, the positives far out-weigh the negatives.
Staying offline is not unlike staying at home with the curtains pulled because you’re afraid of being knocked down by a car or having a confrontation with another person.
“Our greatest fear is that we are powerful beyond measure…”
Start off slow. Sign up to one social media channel and listen. Over 40% of Twitter accounts haven’t sent a tweet. My Twitter profile was probably six months old before I plucked the courage to tweet.
Find and follow people of interest and people who are good at social media. You’ll start to notice their traits that make them ‘good’. There’s nothing stopping you from attempting something similar.
After time you may find that you have more to say than you though. This is where you’ll need to use a website but that’s for another post. This previous post give a brief outline of how to build a good digital infrastructure.
I feeling pretty buzzed about online life today after listening to The Lede podcast “Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?)”. The podcast was discussing whether you should post and share content. With the tidal wave of content and information already out there, why would you add something that may have been said already?
Conclusion: Why not?
If you put time into creating a piece of content that you genuinely believe has value, put it out on social media, somebody out there will probably agree with you.
Especially, if you’re a business or brand. Today about 80% of the buyers journey is completed through online research by the time they engages with a sales person.
However, over 50% of Irish consumers still prefer to buy from a bricks and mortar shop. So if you’re business is offline, there are still benefits to being found online.
There’s a great quote by Marianne Williamson, some of which is running through this post. Its quite long but these are my favourite bits of it…
“Our greatest fear is not that we are inadequate, our greatest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?… As we are liberated from our own fear, our presence automatically liberates others.”
This can be applied to so many things in life. I thougt it was appropriate for what I was trying to say here about social media.
I you’d like any help getting started or help designing a social media or digital strategy for your business, all my contact details are HERE