Digital Marketing

Building Your Brand Online

  Building Your Brand Online   Making Connections   Sometime in March this year (2017) a received a LinkedIn connection request from Mark Kelly. He followed best practise by having a personal message included in the request; straightaway I thought this was going to be interesting. If someone takes the time to write a personal …

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Supercharge your Social Media – Use a Content Curation Strategy

In my last blog post (How to Generate Quality Content Ideas) I discuss ways to create powerful content of your own. I finished off the post by saying Content is the life blood of your digital marketing campaigns. It is your website’s oxygen. You can only survive without it for so long.     Supercharge your …

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Increase your social reach with eye catching visual content

The need for eye catching visual content has never been more important. Take your high speed Twitter timeline. If the average half-life of a tweet is somewhere around 20 minutes, you need to stand out immediately. Plain old text is not going to cut it anymore. You need eye catching visual content to make a real impression. Over …

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The State of Social Marketing in 2016 from Simply Measured

Seattle based digital agency, Simply Measured released their ‘2016 State of Social Marketing Report‘ last week. I found the 2015 version very helpful, so I was delighted to see the report out again this year. After the first pass of the 46 page report a number of things jumped out at me.       The State …

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How to create a perfect post for social media marketing

  A perfect post for Social Media   Is there such a thing as a perfect post for social media? I think Woody Allen probably summed it up best… ‘80% of success is showing up’ While it is important to try and find you’re posting ‘sweet spot’ for each social network, in reality you need to post multiple …

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Smart listening to social media will really help your business

Listening to Social Media   A few weeks ago I was playing with the idea of creating some content on social listening. Then, scrolling down through my Twitter feed I noticed someone I follow inquiring whether a Premiership football game was going to be screened in a particular pub. The tweeter didn’t @mention the pub in the …

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8 Tips on how to Optimize Your Social Media Profiles to drive engagement

  Optimize Your Social Media Profiles   In the real world you often hear things like ‘You’ll never get a second chance to make a first impression’. That’s why it’s so important, especially in a business encounter or meeting that you put the proverbial best foot forward. This means you also need to optimize your social media …

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Want to boost your engagement? Use these social media automation tools

Social Media Automation   Social media automation provides a powerful means for businesses to create and engage an audience. To help you attract an audience you need to post relevant, interesting information. However, it can’t be all your own stuff all the time. There’s nothing worse than someone talking about themselves non-stop and the same applies …

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