Digital Marketing

My #Cong15 Blog Post on New Media

  2015 was the fourth year the CongRegation un-conference was held in Cong, County Mayo. Created by Eoin Kennedy, Congregation is a one day ‘un-conference’ style digital media and technology festival. This year the event spanned three days with a mix of business and social gatherings across a number of different locations and venues. Tickets for the event …

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Social Media wants you to be ‘Powerful Beyond Measure’

“Our greatest fear is not that we are inadequate… “ Social media has undoubtedly made our lives easier and more interesting. For some people it’s a necessity in their daily routine. Before getting out of bed, the device is in hand checking the preferred social feed. For others being online is overwhelming. They can’t get past …

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Have you something to say?

We live in a golden age of communication. Thanks to Social Media channels news and opinion has never been so readily and freely available. I’ve found myself following breaking news stories on Twitter because you get the story as its happening and you can cross reference across a number of media outlets. Having something to say is …

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Going Global Overnight

The Olde Days 30 years ago advertising on a global scale was only available to a select few –  those lucky enough to be able to afford it. The ad game was a double edged sword. The belief was you had to advertise to be successful. But you had to be really successful in order to …

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Why digital marketing? Because it works.

The old days Before digital marketing, the traditional advertising platforms were a little ‘hit and hope’. Your marketing experience might have been something like this. You’ve been in business a number of years and had enough success to be in a position to advertise. You’ve alloted an annual budget and you’ve hired an agency to create …

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