Building Your Brand Online

  Building Your Brand Online   Making Connections   Sometime in March this year (2017) a received a LinkedIn connection request from Mark Kelly. He followed best practise by having a personal message included in the request; straightaway I thought this was going to be interesting. If someone takes the time to write a personal Read more about Building Your Brand Online[…]

social media stats

Do you need some social media stats? Read this!

  Social Media Stats from Skilled.co   Have you ever pondered a work problem and BOOM… as if by magic and email lands in your inbox with the solution? Well, it happened to me a week or so ago. I’m working with a reasonably large company on creating a digital strategy for their traditional business. Read more about Do you need some social media stats? Read this![…]

quality content ideas

How to Generate Quality Content Ideas

  Having a blog is a great for lots of reasons… Until you sit down at the keyboard and realise you are totally out of quality content ideas. Now your blog feels like the proverbial millstone around your neck. It doesn’t have to be that way. With a little thought and planning you can generate some quality content Read more about How to Generate Quality Content Ideas[…]

Know who you are targeting with your content

  Do you know who you are targeting with your content? In the very early days of 4th Level Digital Media I met a lawyer at a networking event. Their law firm would be considered a small/medium sized practice but had grown significantly since set up a few years previous.     During the discussion the Read more about Know who you are targeting with your content[…]

choose your social network

Tips to choose your social media network

This post aims to help you choose your social media network. In reality, you’ll probably need to pick more than one. I thought it was a good follow on to an earlier blog post – The State of Social Marketing in 2016 from Simply Measured In this post I look at some social networks in Read more about Tips to choose your social media network[…]

state of social marketing

The State of Social Marketing in 2016 from Simply Measured

Seattle based digital agency, Simply Measured released their ‘2016 State of Social Marketing Report‘ last week. I found the 2015 version very helpful, so I was delighted to see the report out again this year. After the first pass of the 46 page report a number of things jumped out at me.       The State Read more about The State of Social Marketing in 2016 from Simply Measured[…]

social media automation

Want to boost your engagement? Use these social media automation tools

Social Media Automation   Social media automation provides a powerful means for businesses to create and engage an audience. To help you attract an audience you need to post relevant, interesting information. However, it can’t be all your own stuff all the time. There’s nothing worse than someone talking about themselves non-stop and the same applies Read more about Want to boost your engagement? Use these social media automation tools[…]

produce powerful content

SEO Best Practise: Produce Powerful Content

SEO Best Practise – Produce Powerful Content So, you got your new company website and it looks amazing. Its beautifully designed, its fast, the images are really eye-catching, it has all your contact details and social media channels at the end of a click. You’re thinking ‘it’d be harder not to find me with all Read more about SEO Best Practise: Produce Powerful Content[…]

What I learned in 2015 #7 Turn up regularly

Turn up regularly This is the commitment for 2016. Whether it’s pressing the flesh at networking events or updates through my blog and social media channels, I’m planning on more regular communication in 2016. If you scan through my blog archive for 2015 you’ll see its pretty hit and miss. The same applies for my Read more about What I learned in 2015 #7 Turn up regularly[…]

adapt my digital business

What I learned in 2015 #1 Adapt and Overcome

2015 was a great year for me professionally. I started my own business in 2014 with some big ideas and big goals. 2015 helped me realise some of these but I mostly learned a huge amount about being a small business owner. So, I thought I’d share what I learned in 2015 to help anyone Read more about What I learned in 2015 #1 Adapt and Overcome[…]